Createfest is a relatively new creative festival based in Waterford. The festival focuses on creativity in different mediums, hoping to broaden the idea of creativity. It welcomes professionals and amateurs alike.
As this brand was already somewhat established, the challenge was opening it up to a broader audience while sticking within the branding. As the festival for 2021 is towards the end of the pandemic, Creativity in Lockdown seemed a great way to get the ball rolling.
The colours for the promotion match the branding, it's bright and colourful, and matches the idea of creativity coming in different mediums.