Grim's Orchard was designed for the millenial with a love of dark humour. It is an upscale cider, with a dark insideous undertone. In contrast with this feel, the brand itself is ethical and sustainable.
The label has the reminiscence of a tarot card, and the logo itself mixing the skull and apple design. The colours are muted, with an autumn feel to them which matches the darkness of the brand as it would likely be popular come halloween.
It's creepy, fun, and slightly upscale. Similar to the designs and popularity of IPA's.